Communications plan More and more it is important for companies to have a distinctive difference (uniqueness) in their position on the market in comparison to their competition. Questions that play an important role are: How do I obtain a preferred position in the minds of various target groups? What is my image in the market? What is my identity? What is my promise to my customers? What does my company stand for?. Based on the core competences of your company and the chosen marketing strategy we determine, via thorough analysis, the ideal positioning in relation to the competition and for the various target audiences. This does not limit itself to external audiences like clients and suppliers but also covers your internal audience: employees. When the positioning has been determined we translate this into action plans for e.g. public relations, advertising and internet.