Philips Harderij, Eindhoven > strategic marketing plan Despite positive business results in recent years, the future of Philips Harderij was uncertain due to organizational changes within Philips Electronics. Because the activities of Philips Harderij did not belong to the Philips’ core activities they decided to take a pro-active approach and make their own plan for the future. Based on interviews with employees and market experts a strategic marketing plan was made showing their benefit to the general Philips company. Philips Harderij still belongs to the Philips concern.