Strategic marketing plan A strategy entails the total of future oriented activities that need to be implemented for ensuring profitability in the long term. When doing strategy development we look at the position your company holds in an absolute and relative sense. Building on this we look at the chances in the market and growth directions that fit with the core competences of your company. After broad research and thorough analysis we will, in cooperation with you, come to a well founded choice for the strategy for the future in order to achieve the set business goals.