Philips Optics, Eindhoven > customer satisfaction survey + communications plan As a supplier of refined glass substrates, ceramic products and laser diodes, Philips Optics has to deal with a much diversified target audience. This makes it difficult to project one image into the market. From a written questionnaire it became apparent what the target audience thought of Philips Optics and where improvements could be made. The results formed the basis for new marketing and marketing communications plans.