Some entrepreneurs do business solely on ‘gut feeling’ and are even successful in doing so. Still situations can arise when intuition and instinct are not enough. When you have to measure to be sure and the necessity arises to back up theory by facts. Most entrepreneurs constantly feel this need, simply because they are the specialist in their core business but not necessarily in marketing and/or research. So they leave the research to the specialists. E.g. to get an honest opinion from their customers, to look beyond the obvious and gather objective answers, to prevent company blindness, to learn which improvements can be done within their company, to know where and how they can enter new markets or launch a new product etc. And those are the questions Hanniebal can find a reliable answer to, also for you!