An advertising agency may advise you to have a brochure or an ad produced; an Internet company may tell you that a website is the optimal way to communicate with your customers. Hanniebal will not do so. Because we are specialized in conducting research and giving advice based on that research, to ensure that you receive objective and independent advice. We will not advise producing a brochure without knowing what you expect from it or without looking at the full scope of your marketing communications. We will not start up implementation of any plan unless the goals are clearly stated. Before we do anything we will ask what the outcome is required to be. Then we will determine what the most efficient method of achieving this will be.